jobs and has come roaring back to the top of the world. (cheers and applause) >> reporter: on deficit reduction, the president accused romney of salesmanship, not leadership, part of the new approach by this president to attack not just romney's policies, scott, but his character. >> pelley: nancy, thank you. the obama campaign has been running ads in ohio for months painting romney has a hard-hearted businessman indifferent to layoffs. romney now has 28 days to turn that around. jan crawford is with the campaign tonight. jan? >> reporter: well, scott, romney arrived here in ohio with a boost in momentum and a slightly different approach. he's showing a softer side. he's also being more aggressive in defending himself. at his family's urging, romney-- a private man-- has been telling personal stories of helping others. today in iowa he talked of meeting a former navy seal who was killed, along with three other americans, in the attacks in libya.